In 1980, the Spokane skyline welcomed its first newcomer in many, many years. The sleek, shiny Seafirst Financial Center was a modern new look for downtown, perhaps the most architecturally contemporary building currently in operation. But the building also represented something else entirely for Spokane: the strong ties that the city had built over many years with its western, metropolitan neighbor. By recommitting to a major operation in Spokane, SeaFirst (which merged with Bank of America in 1998) showed a high level of confidence in the inland Northwest, even at a time when the area’s downtown was starting to show signs of weakness.
Today, the Bank of America Financial Center, as it is now known, operates in relative obscurity, a simple Class A office building; nothing more, nothing less. But more broadly, Spokane’s ties to Seattle, which have always been significant, have been downplayed, downgraded, and similarly obscured. No longer does a major downtown building illuminate an obvious tie to our larger, older brother. No longer is Spokane’s economy so tied to Seattle’s.
And believe it or not, I think that that’s a bad thing.
Seattle could be an incredible marketing point for Spokane. We certainly have incredible access. Business travelers can choose between one of twenty daily flights on Alaska/Horizon or Delta, which offer best-in-class mileage programs, or a pretty simple four-hour drive. We offer a much lower cost of doing business, a lower cost of living, and an amazing quality of life, with easy access to outdoor recreation on local lakes, mountains, and trails. We have four universities, best-in-class medical facilities and doctors, and real resources and opportunities for expansion in the biomedical and technology industries. We could be an excellent complement to Seattle.
We should be trying to attract Washington companies. We’ve already attracted McKinstry. Imagine Amazon or Microsoft opening a research and development facility here, away from the lights, distractions, and spotlight of metro Seattle. Imagine Stryker (medical devices) or Genzyme (rare disease therapies) opening engineering facilities, with the benefit of world-class doctors and hospitals right down the street. We should be using Seattle to our benefit.
And yet, instead, Greater Spokane Incorporated markets the city to “stable” companies with “innovative” and “promising” long-term “growth potential.” Companies like Vivint.
What do you think? Should Spokane adopt closer ties to Seattle? Would our economy be better off tied to a strong one like Seattle’s? Would there be a benefit in marketing the way our city complements Seattle? Share your thoughts in the comments, on Twitter, on Facebook, and in person. We love to hear from you.