Idea #17: Stronger ties to Seattle

The Bank of America Financial Center, formerly known as the Seafirst Financial Center, represents a bygone era of strong Spokane ties to Seattle in name as well as in action. (PHOTO: Jesse Tinsley/Spokesman-Review)

In 1980, the Spokane skyline welcomed its first newcomer in many, many years. The sleek, shiny Seafirst Financial Center was a modern new look for downtown, perhaps the most architecturally contemporary building currently in operation. But the building also represented something else entirely for Spokane: the strong ties that the city had built over many years with its western, metropolitan neighbor. By recommitting to a major operation in Spokane, SeaFirst (which merged with Bank of America in 1998) showed a high level of confidence in the inland Northwest, even at a time when the area’s downtown was starting to show signs of weakness.

Today, the Bank of America Financial Center, as it is now known, operates in relative obscurity, a simple Class A office building; nothing more, nothing less. But more broadly, Spokane’s ties to Seattle, which have always been significant, have been downplayed, downgraded, and similarly obscured. No longer does a major downtown building illuminate an obvious tie to our larger, older brother. No longer is Spokane’s economy so tied to Seattle’s.

And believe it or not, I think that that’s a bad thing.

Seattle could be an incredible marketing point for Spokane. We certainly have incredible access. Business travelers can choose between one of twenty daily flights on Alaska/Horizon or Delta, which offer best-in-class mileage programs, or a pretty simple four-hour drive. We offer a much lower cost of doing business, a lower cost of living, and an amazing quality of life, with easy access to outdoor recreation on local lakes, mountains, and trails. We have four universities, best-in-class medical facilities and doctors, and real resources and opportunities for expansion in the biomedical and technology industries. We could be an excellent complement to Seattle.

We should be trying to attract Washington companies. We’ve already attracted McKinstry. Imagine Amazon or Microsoft opening a research and development facility here, away from the lights, distractions, and spotlight of metro Seattle. Imagine Stryker (medical devices) or Genzyme (rare disease therapies) opening engineering facilities, with the benefit of world-class doctors and hospitals right down the street. We should be using Seattle to our benefit.

And yet, instead, Greater Spokane Incorporated markets the city to “stable” companies with “innovative” and “promising” long-term “growth potential.” Companies like Vivint.

What do you think? Should Spokane adopt closer ties to Seattle? Would our economy be better off tied to a strong one like Seattle’s? Would there be a benefit in marketing the way our city complements Seattle? Share your thoughts in the comments, on Twitter, on Facebook, and in person. We love to hear from you.

Boise named a “Best City to move to”; What can Spokane do to land there?

Boise is thriving on a level which Spokane has not yet been able to attain. But we’re so similar to Boise that it shouldn’t be too far off. (PHOTO: Startup Boise)

Boise, Idaho, our perpetual rival and neighbor to the southeast, was just named by Simple Moving Labor as a “Best City to Move to in 2014.” This comes as Boise has been making national waves for its high quality of life, low cost of living, and abundant outdoor recreation opportunities (sound familiar?). Men’s Health, Livability.com, CNN Money, and the Brookings Institute have all recognized the city in recent years, and it’s clear that businesses are taking notice. The Idaho Statesman frequently reports on companies from local startups to big data firms locating in Boise, all locating there partially based on its high quality of life and low cost of living, as well as Idaho’s favorable business climate.

What can Spokane do to stay competitive?

“Boise embraces itself as a unique community,” Maryanne Jordan told KTVB. “We focus on a lot of local business, a lot of homegrown business. I think it’s a very diverse and inclusive community and that’s important. And you know … It’s beautiful. How can you not love it?”

Okay. So our inferiority complex doesn’t help. Better get off of that one. What else? Local business. We can do that. We have locally-grown companies big and small, from Boots Bakery all the way up to Itron. And Washington is frequently rated as one of the best states in the country in which to do business. We can provide some incentives. That might help. What about increasing quality of life? That might require some investment, but studies have shown that things like walking and biking trails, vibrant urban parks, and streetcar or light rail systems can spur long-term growth. These are obviously things that we need to start to look at.

But in the end, perhaps our inferiority complex looms even larger. We won’t get anything done until our city accepts that it is worth revitalizing, and I hope that with four distinctly beautiful seasons, a low cost of living, world-class outdoor recreation, and one of the world’s most beautiful urban rivers, residents realize the extreme potential which we are lucky to possess.